Billboards, the oldest and least technology-driven of all advertising media, are now being given an Internet-of-things upgrade, as brands and media owners look for new ways to ensure proof of performance.
Refers to using the latest developments in artificial intelligence and automation
Help turn the ambiguous and highly subjective process of advertising into one that is surprisingly predictable and far more efficient.
Like everything, advertising world is also evolving and the modern advertising agencies are pushing themselves hard enough to restructure the conventional ways of advertising into a new height where internet of things are in the focus of their interest.
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